Determining the original cost of a 1964 Rolex Oyster Perpetual Date is a fascinating journey into horological history, requiring a blend of archival research, market analysis, and an understanding of the socio-economic context of the mid-1960s. While pinpointing the exact price paid for a specific watch in 1964 is nearly impossible without original purchase documentation, we can construct a reasonable estimate based on available data and similar models. The commonly cited figure of around $4,500.00 in today's money is a useful starting point, but requires substantial contextualization. This figure represents the adjusted value considering inflation and purchasing power, not the actual price paid in 1964.
To understand the original cost, we must first delve into the nuances of the Rolex Oyster Perpetual line in 1964. The Rolex Oyster Perpetual Date, launched earlier in the 20th century, was already a well-established model by 1964. It represented a significant step up from the simpler Oyster Perpetual, offering the added functionality of a date window at the three o'clock position. This date complication added to both the functionality and the cost of the timepiece. The model's enduring popularity stems from its robust build, reliable movement, and timeless design, elements that have consistently defined Rolex watches throughout their history.
Rolex Oyster Perpetual 1964 Stainless: The primary material for the case of the 1964 Oyster Perpetual Date was stainless steel, a popular and durable choice for its resistance to corrosion and scratches. The use of stainless steel, rather than precious metals like gold or platinum, placed the watch in a more accessible price bracket within the Rolex range. The cost of the raw materials and the manufacturing process of the stainless steel case significantly impacted the overall retail price. The precise grade of stainless steel used by Rolex at that time also played a role, as higher-grade steels might have added to the production expense.
Rolex Oyster Perpetual Original Price: The exact original price of a Rolex Oyster Perpetual Date in 1964 is difficult to definitively ascertain. Rolex's internal pricing records from that era are not publicly accessible. However, contemporary advertisements, watch catalogs, and dealer records (if they still exist) could offer clues. Furthermore, examining the prices of similar Rolex models from the same period can provide a reasonable range. Considering inflation, a price significantly lower than the commonly quoted $4,500 equivalent would be expected. Research into the prices of other Rolex models from the same era, such as the simpler Oyster Perpetual or the more complex Datejust, can help establish a relative price point.
Older Rolex Oyster Perpetual Datejust: The Datejust, a slightly more sophisticated model with a fluted bezel and often featuring a cyclops lens over the date window, offers a useful comparison point. While more expensive than the Oyster Perpetual Date, analyzing the price differential between the two models in 1964 could illuminate the pricing strategy of Rolex and provide further context for the Oyster Perpetual Date's original cost. The Datejust’s added features justify a higher price, and comparing the two models helps us understand the incremental cost of those features.
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